Unit 3. Illustrator
Lesson 4. City Advertisement Construction
Create a travel poster for a real city or country... or an imaginary one! The options are endless.
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Key Terms:
Visual Hierarchy Pen Tool Path Anchor Point Add/Delete Anchor Point Closed Path Selection Tool "Black Arrow" Direct Selection Tool "White Arrow" Weight Stroke Scissors Tool Copy Paste Cut Select All Hand Tool Zoom Live Trace |
PLANNING PHASES!
1. CHOOSE A TOPIC
Brainstorm
What is your design going to be about? What is the purpose of your design?
Answer each of the questions provided under planning phase 1 when applicable.
WHAT CITY OR COUNTRY IS YOUR POSTER/BROCHURE/FLYER GOING TO BE ABOUT?
Include:
Title
MOST IMPORTANT in visual hierarchy!
Statement
"Quote" or statement about place
(example Chicago is the "Windy City")
Date Established
Consider Including:
Describe your place with statements. Think about popular attractions, monuments, buildings, foods, animals that represent the place etc. What is important about your place?
a. Attention getter?
b. Description of place?
1. CHOOSE A TOPIC
Brainstorm
What is your design going to be about? What is the purpose of your design?
Answer each of the questions provided under planning phase 1 when applicable.
WHAT CITY OR COUNTRY IS YOUR POSTER/BROCHURE/FLYER GOING TO BE ABOUT?
Include:
Title
MOST IMPORTANT in visual hierarchy!
Statement
"Quote" or statement about place
(example Chicago is the "Windy City")
Date Established
Consider Including:
Describe your place with statements. Think about popular attractions, monuments, buildings, foods, animals that represent the place etc. What is important about your place?
a. Attention getter?
b. Description of place?
2. DECIDE ON A SPECIFIC STYLE YOU WOULD LIKE TO WORK IN!
Trending styles!
Artist Technique
“Style” Research Images
Students should find at least 3 successful graphic designs created in a similar style to what they intend to use on their assignment. Additional non graphic design style references are welcome.
Look up more examples of this style online to best construct your idea and add them to your slide.
3. FIND EXAMPLES OF OTHER TRAVEL POSTERS
Inspirational Images
“Layout” Research Images
Students should find at least 3 structural page references for shape/size/organizational techniques. Additional non graphic design layout references are welcome.
Inspirational Images
“Layout” Research Images
Students should find at least 3 structural page references for shape/size/organizational techniques. Additional non graphic design layout references are welcome.
Keywords to search:
Art Deco
Vintage Retro Modern Vector OR any of our trending styles:
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A brief history of the travel poster-
"Modern posters were born in the mid-nineteenth century when a few planets aligned. The first was the development of printing technology, which allowed for mass production of color images. The second was countries such as France lifting government censorship of public places. Lastly, mass-produced consumer goods were being advertised in populated urban environments.
By the late nineteenth century, posters had hit their stride in Europe with many fine artists such as Henri de Toulouse-Lautrec taking up poster commissions. As the new century dawned, posters grew in popularity and their design became an increasingly respected art form."
"Modern posters were born in the mid-nineteenth century when a few planets aligned. The first was the development of printing technology, which allowed for mass production of color images. The second was countries such as France lifting government censorship of public places. Lastly, mass-produced consumer goods were being advertised in populated urban environments.
By the late nineteenth century, posters had hit their stride in Europe with many fine artists such as Henri de Toulouse-Lautrec taking up poster commissions. As the new century dawned, posters grew in popularity and their design became an increasingly respected art form."
4. WHAT INFORMATION SHOULD BE PRESENT?
What textual information will you include? Cite your sources if it is not made up by you! Just like when you write a paper for your english class, make sure you are not plagiarizing any text that belongs to someone else. Be sure to re-word any information that you include in your own words and if you quote directly that you cite the original article or source. |
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5. SKETCH OUT A PLAN/COLOR HARMONY?
2-4 colors max + shades and tints--> USE ADOBE COLOR!
Idea Development
(sketch/drawings) Students should plan out a sketch demonstrating layout and placement of items within the design space.
DIVIDE THE SPACE! (use the rule of thirds)
Choose a color harmony to follow closely! NO MORE THAN 4 + shades and tints!
Create a visual hierarchy/ order for the viewer to look (from most important to least)
Summary- What should my design include?
1. 13 by 19 inch Document that is advertising a City or Country of your choice.
2. All images should be re-created by you. No PHOTOS should be left behind.
3. Name of Country or City should be #1 for Visual Hierarchy.
4. One Image (a dominant image) should be seen 2nd.
5. A short statement, phrase or quote should represent your city or country.
6. The date that your country or city was established should be present.
7. Other imagery that depicts your city or country. (Check trip advisor!)
8. Division of space. No large negative spaces in the "background."
10. Overall use of elements and principles when making design decisions.
1. 13 by 19 inch Document that is advertising a City or Country of your choice.
2. All images should be re-created by you. No PHOTOS should be left behind.
3. Name of Country or City should be #1 for Visual Hierarchy.
4. One Image (a dominant image) should be seen 2nd.
5. A short statement, phrase or quote should represent your city or country.
6. The date that your country or city was established should be present.
7. Other imagery that depicts your city or country. (Check trip advisor!)
8. Division of space. No large negative spaces in the "background."
10. Overall use of elements and principles when making design decisions.
How to image trace:
Remember to create visual hierarchy:
Student Examples:
Mrs. M Examples:
Other Professional Examples:
Artists to Know! :
AARON DOUGLAS
Known as a key artist in the Harlem Renaissance, Aaron Douglas was a pivotal figure in developing a distinctly African style of art through his blending of Art Deco and Art Nouveau styles with connections to African masks and dances.
JOSEPH BINDER
Joseph Binder (1898–1972) trained in lithography and studied at the Vienna School of Arts and Crafts before establishing his own graphic design studio, Vienna Graphics, specializing in advertising and poster design.
ABRAM GAMES
British graphic designer. The style of his work – refined but vigorous compared to the work of contemporaries – has earned him a place in the pantheon of the best of 20th-century graphic designers.
TOM PERVIS
Between 1923 and 1945 he created over 100 posters for London and North Eastern Railway (LNER), depicting the rail lines destinations in bold, flat colour with little detail.
Looking for more??
Rubric
Use of the Pen Tool
Demonstrate/Organize Knowledge
Use of the Pen Tool
The student correctly identifies how to use the functions of the pen tool to add, subtract, and convert anchor points.
4 ☐ No errors
3 ☐ Trivial errors
2 ☐ Substantial errors
1 ☐ Not Present
Comments:
Demonstrating use of Basic Illustrator Functions
The student navigates Illustrator and utilizes tools and shortcuts from the lesson efficiently and effectively.
4 ☐ No errors
3 ☐ Trivial errors
2 ☐ Substantial errors
1 ☐ Not Present
Comments:
Details
Student demonstrates adequate understanding of Illustrator toolbar and the elements and principles of design.
4 ☐ Extensive understanding
3 ☐ Demonstrates understanding
2 ☐ Limited understanding
1 ☐ Not Present
Comments:
Research, Sketches & Time Used in Class
Document Research and City Construction
The student researches and sketches two cities that they will propose to use for this assignment. The viewer should be able to recognize important details, cultural influences, and flare that coincide with the city that they choose.
4 ☐ 2 Sketches/ Elaborate Details
3 ☐ 2 Sketches/ Some Details
2 ☐ 2 Sketches/ Minimal Details
1 ☐ Not Present
Comments:
Timeliness
The document is completed in the appropriate time given.
If the student needs extra time, they finished the assignment on their own time.
4 ☐ Always on task
3 ☐ Mostly on task
2 ☐ Minimal time spent on task
1 ☐ Not Present
Comments:
Project Parameters
Instructions
All the instructions for the given assignment are followed.
4 ☐ All instructions followed
3 ☐ Most instructions followed
2 ☐ Few Instructions followed
1 ☐ Not Present
Comments:
Brainstorming
Student takes the time to find interesting aspects of a select city.
4 ☐ Excellent research is demonstrated
3 ☐ Proficient research is demonstrated
2 ☐ Minimal research is demonstrated
1 ☐ Not Present
Comments: