Logo/Branding Project
What is a logo? What are the different types of logos?
What makes a great logo? How does a logo become iconic?
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Color Harmonies
Getting Started with Type:
1. Know your font families- A typeface is the collective name of a family of related fonts (such as Times New Roman), while fonts refer to the weights, widths, and styles that constitute a typeface (such as Times New Roman Regular, Italic, Bold, etc.)
2. Combine a Sans-Serif font with a Serif Font.
3. Combine a Serif Font with a Sans-Serif Font.
4. Combining two fonts that are TOO similar doesn't work!
5. Contrast is key!
6. Stick to two fonts (3 max).
7. Don't mix moods/styles.
8. Combine fonts that have complementary moods/ time eras.
9. Use different weights of fonts in the same font family for hierarchy.
10. Avoid the generic fonts/ or terrible fonts...
2. Combine a Sans-Serif font with a Serif Font.
3. Combine a Serif Font with a Sans-Serif Font.
4. Combining two fonts that are TOO similar doesn't work!
5. Contrast is key!
6. Stick to two fonts (3 max).
7. Don't mix moods/styles.
8. Combine fonts that have complementary moods/ time eras.
9. Use different weights of fonts in the same font family for hierarchy.
10. Avoid the generic fonts/ or terrible fonts...
STEPS:
Part 1. The Logo
1. Brainstorm
What will your company be named/which type of logo will you make? What symbols/graphics will you use if any?
What will your company be named/which type of logo will you make? What symbols/graphics will you use if any?
2. Artist Technique
“Style” Research Images
Students should find at least 3 logos that have a similar style they would like to mimic.
“Style” Research Images
Students should find at least 3 logos that have a similar style they would like to mimic.
3. Inspirational Images
“Layout” Research Images
Students should find at least 3 logos that contain a form of the Image or letter they chose.
“Layout” Research Images
Students should find at least 3 logos that contain a form of the Image or letter they chose.
4 Idea Development (sketch/drawings) Students will choose their color harmony and sketch out a rough idea of what the design will look like.
Part 2. Object & Poster
1. Brainstorm
What type of object or container would contain your companies logo?
*If your company doesn’t sell a physical product think about “feebees” you could hand out.
What type of object or container would contain your companies logo?
*If your company doesn’t sell a physical product think about “feebees” you could hand out.
2.Artist Technique
“Style” Research Images
Students should find at least 3 successful graphic designs created in a similar style to what they intend to use on their assignment. Additional non graphic design style references are welcome.
“Style” Research Images
Students should find at least 3 successful graphic designs created in a similar style to what they intend to use on their assignment. Additional non graphic design style references are welcome.
3.Inspirational Images
“Layout” Research Images
Students should find at least 3 structural page references for shape/size/organizational techniques. Additional non graphic design layout references are welcome.
“Layout” Research Images
Students should find at least 3 structural page references for shape/size/organizational techniques. Additional non graphic design layout references are welcome.
4. Idea Development (sketch/drawings) Students should plan out a sketch demonstrating layout and placement of items within the design space.
GRADING CRITERIA:
COMPLETION:
Activity Completion
Sketch completion
Assignment (all pieces) completed by due date
OVERALL DESIGN
Use of typography
Color choice
Follow principles of design
TECHNICAL SKILLS
Demonstrates knowledge of Illustrator
USE OF CLASS TIME
Proper utilization of class time.
COMPLETION:
Activity Completion
Sketch completion
Assignment (all pieces) completed by due date
OVERALL DESIGN
Use of typography
Color choice
Follow principles of design
TECHNICAL SKILLS
Demonstrates knowledge of Illustrator
USE OF CLASS TIME
Proper utilization of class time.
Artists to Know!:
CHARLES DAWSON (USA)
Best known for his illustrated advertisements, Charles Dawson (Charles Clarence Dawson) was an influential Chicago designer and artist through the 1920s and 30’s.He was born in 1898 in Georgia and went on to attend Booker T. Washington’s Tuskegee Institute. After two years there, he left when he became the first African American to be admitted into the Arts Students League of New York
SERENA WU
The summer after college, I moved to Taiwan for three months to intern at a smart home concept studio — the perfect intersection of my two loves, architecture and technology. The ideas were fascinating but ten years too early, in my opinion.
Alex Spenser (Portugal)
Ross Bruggnik (USA)
Ross is a designer and illustrator from Minneapolis, Minnesota. His work is inspired by nature, folklore, mythology and geometry. Ross lives with his equally creative wife, Jessica, their magical puppy, Merlin, and mischievous rabbit, Guy Bun.
Eleonora Anzini (Italy/Germany)
I not only make your logo and your brand look awesome, but also make your communication consistent and stunning: just one person for getting all the job done!
I have more than 17 years of experience in graphic and web design and I have an excellent experience in logo design, branding, corporate image and social media design.
I have more than 17 years of experience in graphic and web design and I have an excellent experience in logo design, branding, corporate image and social media design.